Reciprocal Link Marketing gets your Web site prime traffic by giving links to other value-related, non-competitive Web sites, and in return asking them to give a link from their Web site back to yours. 20% to 30% of all new traffic coming into Web sites is claimed to come from links from other sites. The reality is that Reciprocal Linking can be effective at a minimal cost, but needs to be closely managed.

For example, how do you select sites to link to? You wouldn't give links to Web sites that are directly competitive, but how about links to non-competitive sites that also link to your competitors? Can you be linked without your permission? (Yes) Is there a protocol that respects everyone's interests? (Yes) Does linking to less trafficked sites than yours drain your traffic? (No) Where on your Web site do you locate reciprocal links? (See below) How can you make the links you offer a marketable asset to bring traffic into your own Web site? (See below)

NetPromotions' solution is to set up an On-Site Internet Directory page linked to your Web site and listed on Internet Portals under a different Internet Domain Address (URL) from your web site.

This groups all reciprocal links together into a controllable and marketable asset, with one link from your Home Page to your Internet Directory.

"Internet Directories" are listed on Portals ahead of web sites in the same category

With your On-Site Internet Directory, you can solicit links from non-competitive sites that add value to customers, including industry resources, government agencies, professional associations, other Web sites of interest.

Reciprocal linking enables tracking of visitor traffic by interest, entering your Web site from referring sources, and leaving your Web site by identified link

Other Web sites may want to position Banner Ads or buy favorable positioning on your Internet Directory. If so, we will act as your advisor and agent for these transactions.