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Visitor
Traffic Detail
Know &
improve your results with your Executive
Summary & in-depth reports. NetPromotions' reports are
different because we can break down traffic and responses by category
of prospect, not just as gross amounts. By listing your web site
on Portal categories according to prospect interest, NetPromotions
can report on just what values to feature, where your listings
are doing the most good, and which areas need reconsideration.
"If you
can't measure it, you can't improve it."
NetPromotions
provides monthly Executive Summary reports on all aspects of your
Web Marketing and special promotions, with continual recommendations
for improving results. We give you the Results upfront, keyed
to category of prospect, including benchmarks with web site traffic,
critical ratios, visitor profiles, key factors, and trends, all
with attached detail if you care to drill-down. Fast-update reports
are furnished for special Outreach Promotions.
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Benchmarks
are critical for measuring progress, and are set during your '360°
Web Marketing Diagnosis'. There are many different kinds of
results that you may want, but we try to quantify these so we can
measure achievement. |
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NetPromotions
tracks every detail of each prospect groups' activity to, on,
and leaving your web site, analyzes it, and reports monthly. Your
reports include:
- Traffic
on your web site by page impression and number of visitors,
keyed to category of prospect.
- Paths taken
through your web site by category of prospect
- Major entrance
and exit pages by category of prospect
- Responses
or inquiries made by category of prospect
- Referring
Portal categories and keywords by category of prospect
- Opt-in
dbase files available by category of prospect
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Critical Ratio
Reports include:
- Number
of pages visited per web site visit by category of prospect
- Number
of responses and inquiries vs. number of prospect visits by
category
- ROI (responses
vs. Web Marketing cost) by prospect category
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NetPromotions
can report on visitor profiles by tracking:
- The referring
Portal and category the prospect came from
- The value-choices
the prospect made while on your web site by category of prospect
- The use
the prospects made of web site 'Customer
Magnet' features by category of prospect
- The offers
the prospects responded to by category of prospect
- Cumulative
results by category of prospect
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Key Factor
Reports track and evaluate the impact of off web site influences:
- Evident
effects of news stories, PR and related industry developments
- Effects
of your other marketing efforts, and Web
Integrated Marketing initiatives
- Impact
of your outreach
promotions, web offers and off-line media.
- Results
of Banner Ad buys, Affiliate Programs, and Reciprocal
Link programs
- Critical
ratios that measure your web marketing's effectiveness
- SWOT audits
(Strengths, Weaknesses, Opportunities, Threats) of your competitors'
web sites
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Trend
Reports track and highlight key indicators and seasonal / general
trends over time. These enable you to anticipate your market by
category and to make just the right messages and offers at just
the right time. Trend Reports also include an accounting of your
dbases by prospect category. |
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