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For
most businesses and organizations, the Internet should be the
most powerful and cost-effective marketing vehicle ever created,
but most web sites perform far below expectations. We start you
with a flexible, results directed plan, and then work to improve
your results in a non-stop program.
Quantify,
Work, Track And Report:
"If you
can't measure it, you can't improve it"
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NetPromotions
starts by defining with you the results you need, to set benchmarks,
quantify goals and objectives, and measure progress. We present
to you a list of priced recommendations, and you select the program
items that makes sense to you.
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Then we work
to achieve them. For example, to multiply
your Portal placements, listing in 12 category on 30 Portals
(search engines and directories) is 360 placements. We place these
by hand and then adjust them monthly to maintain peak positioning.
Typically, this cost is much lower than any other marketing program,
and with much greater advantages.
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Once prospects
are on your web site, we
track them by category to see where the traffic is, make sure
they get the value they are looking for and where we are losing
interest, what our response rates are by market, and where we
need to change, eliminate or strengthen. We also do competitive
audits to analyze what the competition is doing.
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We report
every month in an Executive Summary
with major numbers, ratios and trends, and with recommendations
for improving performance. Your Executive Reports extract knowledge
and guidance from detail and data, giving concise guidance on
reaching your goals and objectives.
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Outreach
programs, such as a targeted e-mailing are reported daily. These
tracking and feedback reports are essential to achieve and maintain
results in a fast-changing world. |
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