For most businesses and organizations, the Internet should be the most powerful and cost-effective marketing vehicle ever created, but most web sites perform far below expectations. The Internet's real strength is its ability to market to each of your prospect's individual interests.

Market To Your Prospects' Interests

Most web sites market by setting forth their goods and services, list their web site on Internet Portals (Search Engines and Directories), include their URL on their materials and ads, and hope the world will beat a path to their door. Primarily, this harvests traffic from customers who know and need you. Listing only by your goods and services mostly excludes your web site from your largest Internet markets, the prospects who need you but don't know you.

Portals Make It Worse:
80% of prospects seeking a new solution do so through the Internet Portals. Portals use keyword descriptions and meta-tags to position web sites on lists. This leaves web sites with a bad choice: either to load up on the keywords and meta-tags that will make them prominent in a few searches and abandon positioning on the rest, or to go for a broader range with more average placement.

Even worse, because Portals will only allow you one designated category for your web site, you give up other critical category listings, depriving your prospects of the value you offer and they want. For example, if you are selling cruise reservations, prospects should (but can't) find you under Portal categories for "honeymoon", "romantic", "spa", "gambling", "anniversary", "family activities", etc. as well as 'cruises'.

NetPromotions' programs solve these problems and gets your web site placed simultaneously in every category that addresses your prospects' needs. This way your prospects find you through what they need, even if what you offer was not originally what they had in mind. In addition, our breakthrough web listing programs give you considerable added advantages:

For most businesses and organizations, the Internet should be the most powerful and cost-effective marketing vehicle ever created, but most web sites perform far below expectations. NetPromotions considers the Internet to be much closer to Direct Response marketing than to being a mass medium.

The Internet's Strength Is In Being A Collection Of 'Micro-Media', Not A Mass-Medium:

Each marketing medium has its strengths and weaknesses, and should be used accordingly. To date, the Internet has been misused as a mass-media (like TV or magazines) to raise awareness when its real strength is to develop prospects' needs after they are already aware and interested. For example, you are probably not going to visit Autobytel.com unless you are already interested in a car, or Travelocity.com unless you are thinking of travel.

  
This misconception of the web as a mass-media has left companies either fighting for indiscriminate traffic counts or giving up the struggle because of the high cost and poor payback involved.
NetPromotions sees every client's markets and prospects as a collection of micro-market niches, each seeking different 'product values' in the client's goods and services. The Internet is absolutely ideal for micro-marketing, identifying each niche's interests and then delivering the values that each wants. For example, a corporate bond is a different 'product' for a fund manager than for an individual investor.
NetPromotions' approach is to concentrate 100% on the prospects and strategies that will do your company good. We make sure your web site can be found according to your prospects' needs, measure the traffic and ROI of each prospect group and help you identify and supply the value each niche is looking for. This approach targets and increases appeal, saves considerable costs, is much faster, can be accurately tracked, and respects the customer.