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<p><font face="Arial, Helvetica, sans-serif" size="2">About NetPromotions</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">NetPromotions' services
work separately or together to deliver the results you need from your web site.
NetPromotions combines the senior marketing experience, creative talents, committed
staff and technical expertise required to provide a superior results-based Web
Marketing service at a very cost-effective price. Or, we will be happy to work
with your staff and other suppliers.<br>
</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">NetPromotions, Inc. is the
Web Marketing division of <a href="http://www.nyct.net" target="new">New York
Connect.Net (www.nyct.net</a>), a New York based ISP established in 1995. NetPromotions
/ NYCT.net has grown to 20 in staff by understanding Internet production and
client dedication.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">NetPromotions is the next
evolution of Web Marketing, creating and restructuring Web Sites to produce
results, with programs and services to bring in targeted traffic. <a href="drive7b.html">Click
here</a> to access a list of web sites NetPromotions built, and/or markets for.
</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">As COO of NetPromotions,
Tony Grass brings a wide background of web and traditional marketing, PR, and
media management. Grass has built service businesses in marketing, sales and
creative communications, one employing 65 people in Chicago, and a second as
GM of a NY profit center of one of the world's largest PR agencies. An early
convert to the power and promise of the Internet, Grass lectured nationally
on Internet Marketing and consults for a cross-section of small, mid-size and
'Fortune 500' companies. </font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">"The Internet is the
most effective micro-marketing vehicle ever developed, because it enables you
to exactly target your prospects 1-to-1 according to <b>their</b> needs, give
them the value they want when they want it and to get response, with exact accountability,
at nearly zero incremental cost.' says Grass. </font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">"To date the Internet
has been largely misapplied, with companies fighting for undifferentiated hit
rates as a mass medium." NetPromotions turns this thinking upside down
by working "from the bottom up", tackling each client's prospects
as groups of micro-markets. This has led us to develop simple, cost-effective
programs to deliver fast, accountable results.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">"We start with <a href="drive5b.html">building
a custom Web Marketing plan</a> that works backwards from the results our client
needs, targeting customers with the values THEY want, converting their interest
to action, and continually revising programs to maximize response. For example,
we can <a href="../reach/reach3.html" target="_top">multiply your web site's
Portal listings</a> to reach prospects who need you but don't know you (the
largest group)."</font></p>
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