Reporting with
Solution Paths is more value-add because we can track and report
on targeted Customer Segments in addition to your overall Web site.
The Solutions Path Marketing Program
includes:
Monthly Traffic
Reports on each Solution Path by pages and by routes taken
Number of
each Solution Path's 'visits' (through web site's Home Page)
Number of
each Solution Path's 'visits (not through Web site's Home Page)
Top Interest
segments for each Solution Path
Low Interest
& Exit segments for each Solution Path
Top Portal
categories and Referring Sites for each Solution Path
Analysis
of any competitor's web site vs. a Solution Path
Number
of "Solution Paths" Response Form visits vs. the number
of responses sent (conversions)
