Solution
Paths enable you to attract different Customer Segments, who
need different uses and values for your products and services. By
determining these customer segments and their needs, your web site
can offer in-depth value and compelling offers to these strategic
targets. Solution Paths give significant advantages:
Solution Paths
work equally well for consumer and B2B products
Prospects
who have a need but don't know your web site will find you (e.g.
searching under "Sales Incentives" will bring up "ABC
Cruise Meetings".) and go directly to THEIR interest area.
You
risk nothing. By showing the Solution Path headers on your Home
page, your 'general interest' customers will be made aware of these
special Solutions, in addition to accessing your general information.
Special Customer
Magnets can be added to Solution Paths to give extra reason
to attract prospects and word-of-mouth
By selecting
a Path, prospects self-qualify and Path traffic
pattern reports will tell you what is working with that customer
segment and what isn't, and where the site's offerings are getting
responses or losing interest. Your web site can have different
promotions aimed at different customer segments.
Special meta-tags
can be added to Solution Path Home Pages Portal listings to improve
their Internet Portal
position.
Prospects
will be more inclined to fill in Response
Forms if they feel they're relevant to their interests.
