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<p><font face="Arial, Helvetica, sans-serif" size="2">Prospect Decision and Action</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">NetPromotions provides the
values and installs the functions on your site that <b>convert</b> your prospects
into customers, and your customers into repeat business. We do this by <b>reaching
and capturing</b> each of your prospect groups by their special interests, providing
the values each wants, and using their interests and values to <b>convert</b>
them to decision & action.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">Prospects are much more
likely to decide and act if they find themselves in the right place and are
being offered the values and choices they want. NetPromotions prompts decision
by creating 'teasers', and prompts action by placing <a href="convert3b.html">Response
Forms</a> just where prospects are getting the most value. Prospects' action
may consist of asking questions, requesting more information, accepting an offer,
asking for contact, making a purchase, giving support for a position, or any
sort of conversion. </font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">NetPromotions makes sure
there are '<a href="../capture/capture3.html" target="_top">Welcome Pages</a>'
and <a href="convert3b.html">Response Forms</a> keyed to each interest, mailbots
that acknowledge contacts and orders, and builds prospect dbase for follow-up.
'<a href="convert2b.html">Solution Paths</a>' offer a deeper level of decision
support and action prompting.</font></p>
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