<body bgcolor="#FFFFFF" text="#000000" link="#336699" vlink="666666" alink="336699" leftmargin="0" topmargin="0" marginwidth="0" marginheight="0" onLoad="MM_preloadImages('gfx/side_menu1_m1_f2.gif','gfx/side_menu1_m3_f2.gif','gfx/side_menu1_m4_f2.gif','gfx/side_menu1_m5_f2.gif','gfx/side_menu1_m6_f2.gif','gfx/side_menu1_m7_f2.gif','gfx/side_menu1_m8_f2.gif','gfx/side_menu1_m9_f2.gif','gfx/side_menu1_m10_f2.gif','gfx/side_menu1_m11_f2.gif','gfx/side_menu1_m12_f2.gif','gfx/side_menu1_m13_f2.gif','gfx/side_menu1_m14_f2.gif','gfx/side_menu1_m15_f2.gif','gfx/side_menu1_m16_f2.gif','gfx/side_menu1_m17_f2.gif')">
<center>
<table width="100%" border="0" cellspacing="0" cellpadding="0">
<tr>
<td align = "center">
<table width = "600" bgcolor="#EAEAEA" border="0" cellpadding="5" cellspacing="0" height="230">
<tr>
<td align = "center" valign = "top" width="140">
<table border="0" cellpadding="0" cellspacing="0" width="120">
<tr>
<td><img src="gfx/side_menu1_top.gif" alt="" name="side_menu1_top" width="120" height="16" border="0"></td>
</tr>
<tr>
<td><a href="contact.html" onMouseOut="MM_swapImgRestore()" onMouseOver="MM_swapImage('side_menu1_m1','','gfx/side_menu1_m1_f2.gif',1);" ><img src="gfx/side_menu1_m1.gif" alt="" name="side_menu1_m1" width="120" height="21" border="0"></a></td>
</tr>
<tr>
<td><a href="../reach/reach4.html" onMouseOut="MM_swapImgRestore()" onMouseOver="MM_swapImage('side_menu1_m3','','gfx/side_menu1_m3_f2.gif',1);" target="_top" ><img src="gfx/side_menu1_m3.gif" alt="" name="side_menu1_m3" width="120" height="28" border="0"></a></td>
</tr>
<tr>
<td><a href="../reach/reach5.html" onMouseOut="MM_swapImgRestore()" onMouseOver="MM_swapImage('side_menu1_m4','','gfx/side_menu1_m4_f2.gif',1);" target="_top" ><img src="gfx/side_menu1_m4.gif" alt="" name="side_menu1_m4" width="120" height="18" border="0"></a></td>
</tr>
<tr>
<td><a href="../reach/reach8.html" onMouseOut="MM_swapImgRestore()" onMouseOver="MM_swapImage('side_menu1_m5','','gfx/side_menu1_m5_f2.gif',1);" target="_top" ><img src="gfx/side_menu1_m5.gif" alt="" name="side_menu1_m5" width="120" height="27" border="0"></a></td>
</tr>
<tr>
<td><a href="../convert/convert4.html" onMouseOut="MM_swapImgRestore()" onMouseOver="MM_swapImage('side_menu1_m6','','gfx/side_menu1_m6_f2.gif',1);" target="_top" ><img src="gfx/side_menu1_m6.gif" alt="" name="side_menu1_m6" width="120" height="17" border="0"></a></td>
</tr>
<tr>
<td><a href="../convert/convert5.html" onMouseOut="MM_swapImgRestore()" onMouseOver="MM_swapImage('side_menu1_m7','','gfx/side_menu1_m7_f2.gif',1);" target="_top" ><img src="gfx/side_menu1_m7.gif" alt="" name="side_menu1_m7" width="120" height="28" border="0"></a></td>
</tr>
<tr>
<td><a href="capture4.html" target="_top" onMouseOver="MM_swapImage('side_menu1_m8','','gfx/side_menu1_m8_f2.gif',1);" onMouseOut="MM_swapImgRestore()" ><img src="gfx/side_menu1_m8.gif" alt="" name="side_menu1_m8" width="120" height="17" border="0"></a></td>
</tr>
<tr>
<td><a href="../convert/convert2.html" onMouseOut="MM_swapImgRestore()" onMouseOver="MM_swapImage('side_menu1_m9','','gfx/side_menu1_m9_f2.gif',1);" target="_top" ><img src="gfx/side_menu1_m9.gif" alt="" name="side_menu1_m9" width="120" height="29" border="0"></a></td>
</tr>
<tr>
<td><a href="../know/know1.html" onMouseOut="MM_swapImgRestore()" onMouseOver="MM_swapImage('side_menu1_m10','','gfx/side_menu1_m10_f2.gif',1);" target="_top" ><img src="gfx/side_menu1_m10.gif" alt="" name="side_menu1_m10" width="120" height="38" border="0"></a></td>
</tr>
<tr>
<td><a href="../convert/convert6.html" onMouseOut="MM_swapImgRestore()" onMouseOver="MM_swapImage('side_menu1_m11','','gfx/side_menu1_m11_f2.gif',1);" target="_top" ><img src="gfx/side_menu1_m11.gif" alt="" name="side_menu1_m11" width="120" height="29" border="0"></a></td>
</tr>
<tr>
<td><a href="../know/know7.html" onMouseOut="MM_swapImgRestore()" onMouseOver="MM_swapImage('side_menu1_m12','','gfx/side_menu1_m12_f2.gif',1);" target="_top" ><img src="gfx/side_menu1_m12.gif" alt="" name="side_menu1_m12" width="120" height="27" border="0"></a></td>
</tr>
<tr>
<td><a href="../reach/reach7.html" onMouseOut="MM_swapImgRestore()" onMouseOver="MM_swapImage('side_menu1_m13','','gfx/side_menu1_m13_f2.gif',1);" target="_top" ><img src="gfx/side_menu1_m13.gif" alt="" name="side_menu1_m13" width="120" height="29" border="0"></a></td>
</tr>
<tr>
<td><a href="../reach/reach6.html" onMouseOut="MM_swapImgRestore()" onMouseOver="MM_swapImage('side_menu1_m14','','gfx/side_menu1_m14_f2.gif',1);" target="_top" ><img src="gfx/side_menu1_m14.gif" alt="" name="side_menu1_m14" width="120" height="38" border="0"></a></td>
</tr>
<tr>
<td><a href="capture5.html" target="_top" onMouseOver="MM_swapImage('side_menu1_m15','','gfx/side_menu1_m15_f2.gif',1);" onMouseOut="MM_swapImgRestore()" ><img src="gfx/side_menu1_m15.gif" alt="" name="side_menu1_m15" width="120" height="17" border="0"></a></td>
</tr>
<tr>
<td><a href="../drive/drive5.html" onMouseOut="MM_swapImgRestore()" onMouseOver="MM_swapImage('side_menu1_m16','','gfx/side_menu1_m16_f2.gif',1);" target="_top" ><img src="gfx/side_menu1_m16.gif" alt="" name="side_menu1_m16" width="120" height="18" border="0"></a></td>
</tr>
<tr>
<td><a href="../drive/drive6.html" onMouseOut="MM_swapImgRestore()" onMouseOver="MM_swapImage('side_menu1_m17','','gfx/side_menu1_m17_f2.gif',1);" target="_top" ><img src="gfx/side_menu1_m17.gif" alt="" name="side_menu1_m17" width="120" height="27" border="0"></a></td>
</tr>
<tr>
<td><img src="gfx/side_menu1_bot.gif" alt="" name="side_menu1_bot" width="120" height="19" border="0"></td>
</tr>
</table>
<font face="Arial, Helvetica, sans-serif" size="2"><br>
</font></td>
<td align = "left" valign = "top" width="440"><p><img src="gfx/shed24.gif" alt="Functionality benefits features key" width="430" height="23"></p>
<h1><font size="3" face="Geneva, Arial, Helvetica, sans-serif">Functionality benefits and key features </font></h1>
<p><font size="2" face="Arial, Helvetica, sans-serif">NetPromotions sees your prospects as groups of distinct "micro-markets', each with their own needs, and uses those needs to prompt their decision and action. NetPromotions builds recurring customer value into your web site by creatively using the functionality benefits and key features of the Internet. </font></p>
<p><font size="2" face="Arial, Helvetica, sans-serif">The functionality benefits we can offer will add value to your company and assist in customer retention. These features, key functionality and benefits, will allow you to keep your customers happy and coming back for more. </font></p>
<p><font size="2" face="Arial, Helvetica, sans-serif">The SABRE system the airlines use to list flights is a good example of a functionality benefit or customer magnet, but was very expensive to set up. However, providing continuing value relevant to your customers needn't be costly. These 'customer magnets' can be promoted independently of your web site and are excellent for bringing in new groups of audiences. </font></p> <p><font size="2" face="Arial, Helvetica, sans-serif">Another example of an Customer Magnet: For an auto tire company, an online guide by car make, model and year that specifies the correct tire and, with the customer's order, ships it to a near-by garage for installation. This also builds a dBase for promotions of customers by address and the cars they own.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"> The <em>functionality benefits features key</em> points: that the Customer Magnets should enable unique value for each user, and that updates should be inexpensive and easy enough to be done frequently to keep the value fresh. Click here for a <a href="capture6b.html">list
of examples</a>.</font></p>
<p><img src="gfx/rule2.gif" alt="" width="430" height="1"></p>
<p align="center" class="smallinks"><a href="capture1.html" title="Market research focus group" target="_top">Market Research Focus Group</a> | <a href="capture2.html" title="Customer lead generation" target="_top">Customer Lead Generation</a> | <a href="capture3.html" title="Improved search engine placement services" target="_top">Improved Search Engine Placement Services</a> | <a href="capture4.html" title="Functionality benefits features key" target="_top">Functionality Benefits Features Key</a> | <a href="contact.html">Contact Us</a></p></td>
</tr>
</table>
</td>
</tr>
</table>
</center>
</body>