Functionality benefits and key features
NetPromotions sees your prospects as groups of distinct "micro-markets', each with their own needs, and uses those needs to prompt their decision and action. NetPromotions builds recurring customer value into your web site by creatively using the functionality benefits and key features of the Internet.
The functionality benefits we can offer will add value to your company and assist in customer retention. These features, key functionality and benefits, will allow you to keep your customers happy and coming back for more.
The SABRE system the airlines use to list flights is a good example of a functionality benefit or customer magnet, but was very expensive to set up. However, providing continuing value relevant to your customers needn't be costly. These 'customer magnets' can be promoted independently of your web site and are excellent for bringing in new groups of audiences.
Another example of an Customer Magnet: For an auto tire company, an online guide by car make, model and year that specifies the correct tire and, with the customer's order, ships it to a near-by garage for installation. This also builds a dBase for promotions of customers by address and the cars they own.
The functionality benefits features key points: that the Customer Magnets should enable unique value for each user, and that updates should be inexpensive and easy enough to be done frequently to keep the value fresh. Click here for a list
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